The majority of online businesses have to become involved in marketing, whether they want to or not. This is critically important for a company to be able to thrive and survive on the internet. What this leads to, is the business owner looking at what marketing tactics are going to work the best for them. Once this crucial decision has been made, they will then build their marketing portfolio. One of the newer concepts when it comes to marketing, that many are looking at, is influencer marketing.
What is an Influencer?
To understand this, one has to have a good concept of what an influencer is. Not having the proper understanding of this, can lead the marketing campaign down the wrong path. An influencer, simply put, is someone or something, that can influence large groups of people. In this instance, the large group of people is the target market.
Different Types Of Influencers
It is understandable that there are many different types of people that have the power to influence others. A good example of this is the news media who are able to influence their readers, by the type of news that they bring to them.
What Should an Influencer Possess?
When a business owner is looking to use the services of an influencer, there are three characteristics that the influencer should possess. These are:
- The ability to reach large groups
- Having credibility, so that the groups are going to be willing to listen to what they have to say
- The ability of salesmanship
Setting Up an Influencer Marketing Campaign
Having found the individual that can be considered to be a strong influencer, it is a matter of bringing that person on board to market the business. Most often some professionals specialise in this, and they are going to charge a specific amount of money. The more credible and successful an influencer is known to be, the more they are going to charge for their services.
One form of influencer marketing that has been around for a long time is that which is called endorsements. It is not unusual for larger companies to hire a celebrity to spearhead their advertisements and promote their product. Consumers automatically have trust in this celebrity and are more apt to listen to what they have to say and follow their suggestions. Although, at the same time, consumers have now become more ad-savvy, and realise that these celebrities are being paid for their endorsements.